Country newspapers have the highest level of local content of any medium - unmatched by radio and television. The high level of penetration to all segments, offers an uncluttered environment and makes them an ideal medium for your advertising campaign.
CIRCULATION
3,642 (ABC)
POPULATION IN PRIME CIRCULATION AREA
14,322
PUBLISHED
Monday, Wednesday & Friday (Paid)
Address
47 Percy Street
Portland 3305
Ph: 03 5522 3000
Fax: 03 5523 4765
Email:
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Website: www.spec.com.au
Profile
The Portland Observer is Victoria's third oldest newspaper, established in 1842. A seaside village has transformed into a hub of industrial development with a world class, deep water port that is home to pleasure craft as well as the fishing fleet. The Port of Portland provides the only shipping port between Port Phillip Bay and Adelaide and has the facilities capable of handling the berthing of all types of bulk and general cargo vessels. The $1.5 billion Alcoa (Portland Aluminium) smelter is the largest single employer in the region with over 800 staff.
Sections
Sport, Real Estate, Motoring, Education, Livestock, Farming.
Industries
Sheep, mineral sands, woodchips, aluminium, fishing (abalone, lobster & export quality seafood). Retail outlets number 176 and include KFC, Safeway, IGA and other major franchises.
Prime circulation area
Circulated in Portland, Heywood, west to Dartmoor and east to Yambuk.
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Page Size: |
38 cm |
|
|
|
|
|
|
|
|
Column Width |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
|
EGN 7 Col: |
36 |
72 |
112 |
148 |
187 |
224 |
265 |
|
|
Classified 7 Col: |
36 |
72 |
112 |
148 |
187 |
224 |
265 |
|
Minimum EGN Size
5cm x 2col
Minimum Classified Size
5cm x 2col
Deadlines
Monday and Wednesday:
Bookings
Display: 3 days prior
Classifieds: 2 days prior
Material
Display: 2 days prior
Classified: 2 days prior
Friday:
Bookings
Display: 2 days prior
Classifieds: 2 days prior
Material
Display: 3 days prior
Classified: 2 days prior
Delivery
Mail, courier or email as PDF, JPG to
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or via Quikcut, Websend, Hamilton
Inserts
Portland Observer and Guardian
59 Gray Street
HAMILTON, VIC 3300
Min 20cm High, Max 40cm High
Insert Quantity
Monday: 3,500
Wednesday: 4,000
Friday: 4,700
Newspaper Advertising Rates
|
|
Rate |
+GST |
=GST Inclusive Rate |
|
Casual EGN |
$5.70 |
$0.57 |
$6.27 |
|
Classified |
$5.90 |
$0.59 |
$6.49 |
|
250cm |
$5.13 |
$0.51 |
$5.64 |
|
500cm |
$5.02 |
$0.50 |
$5.52 |
|
1000cm |
$4.85 |
$0.48 |
$5.33 |
|
2500cm |
$4.56 |
$0.46 |
$5.02 |
|
5000cm |
$4.28 |
$0.43 |
$4.71 |
|
Spot Colour |
$120.00 |
$12.00 |
$132.00 |
|
Full Colour |
$350.00 |
$35.00 |
$385.00 |
|
Inserts |
$70.00 per 1000 |
$7.00 |
$77.00 |
Rates effective from July 1, 2011 – June 30, 2012
