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Title: Free Fuel |
| Category: Best mono ad |
| Newspaper: Wonthaggi Gippsland Sentinel Times |
| Circulation: Over 7000 |
| Submitted By: Beth Hill - Smith |
| Submitted: 20-07-2011 |
| Judge's Comment: Good strong retail ad with two great offers included. Liked scissors to encourage prospects to cut ad out-well done. Not quite sure if reader would understand where savings of $1,000 and $1,500 are coming from. Don't be afraid to say how these savings are possible-makes ad more believable which will increase response rate. Be carefull to combine Free Fuel with immediatley underneath the wording when you buy this mower. Good effort. |
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Title: Talisman Menswear |
| Category: Best colour ad (includes spot and full colour) |
| Newspaper: Shepparton Adviser |
| Circulation: Over 7000 |
| Submitted By: Stephanie Smith |
| Submitted: 27-07-2011 |
| Judge's Comment: Complete style and class! A great message simply told but delivered with sophistication. Loved full illustration and copy points set over jacket-very bold. Definitley in the winners circle. Well done!What makes this one the winner is the jacket/tie/hankie are the hero of the ad, and the ad is the jacket/tie hankie. When one becomes the other it is a great ad. |
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Title: fOCUS oN HEALTH |
| Category: Best marketing or feature idea |
| Newspaper: Wangaratta Chronicle |
| Circulation: Over 7000 |
| Submitted By: Shirley O'Connor |
| Submitted: 29-07-2011 |
| Judge's Comment: Shirley, please see my comments under your other entry for sustainable living for my thoughts on this judging category. As a new judge to the VCPA awards I have today (15th Aug) sought some guidance on how this judging criteria is assessed from my peers who carried out this task in this years awards. As a brief review of the front page of this feature, I thought the graphic elements very impactful, and the text copy informative. I have marked this entry higher because of these elements and the greater blending of the ads into the text concept, creating a more holistic appeal. Also the topic matter has probably more general appeal than a housing subject. Both topics are highly relevant but as in so many cases the visual elements come into play. Left brain people will probably go for the sustainable story, whilst right people will go for the visual teeth illustration. |
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Title: Peats Office Equipment |
| Category: Best colour ad (includes spot and full colour) |
| Newspaper: Echuca Riverine Herald |
| Circulation: Over 7000 |
| Submitted By: Emma Hathaway |
| Submitted: 30-08-2011 |
| Judge's Comment: Emma congratulations on one of the most professional ads I have judged on the VCPA awards-Well Done! The layout is simple and straight forward,the headline promises a big benefit and is backed up by good copy points and relevant illustrations, and even a strong call to action-No wonder they got a good response. Emma keep this as a role model of what a great ad should look like-use the same concept for any other ad. Remember great copy creates great sales! |
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Title: Unlimited Free Foils |
| Category: Best mono ad |
| Newspaper: Sale Gippsland Times & Maffra Spectator |
| Circulation: Over 7000 |
| Submitted By: Julian McIvor |
| Submitted: 30-08-2011 |
| Judge's Comment: Loved this ad for lots of reasons, it had a great offer and saving in headline. It had a money back guarantee, a very stylish looking lady to catch your attention, a great call to action and finally good use of reverse type to stand out. Hope they did good business off it. |
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Title: Wedding Guide Spring Page 4 |
| Category: Best marketing or feature idea |
| Newspaper: Wangaratta Chronicle |
| Circulation: Over 7000 |
| Submitted By: Shirley O'Connor |
| Submitted: 31-08-2011 |
| Judge's Comment: Loved this concept of 12 Steps-top idea- well done. Best page I have seen in Wedding Guide. Would have probably done tasteful dotted border between ads so prospect could tear out sections easily. All ads had nice photos, some had good headlines and good copy. Call to actions need strengthening in all ads |
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Title: Wedding Guide Spring Page 5 |
| Category: Best marketing or feature idea |
| Newspaper: Wangaratta Chronicle |
| Circulation: Over 7000 |
| Submitted By: Shirley O'Connor |
| Submitted: 31-08-2011 |
| Judge's Comment: See notes from previous judging page which apply to these ads as well. |
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Title: betta |
| Category: Best colour ad (includes spot and full colour) |
| Newspaper: Portland Observer and Guardian |
| Circulation: Over 7000 |
| Submitted By: Glen Burke |
| Submitted: 12-09-2011 |
| Judge's Comment: Glen thank you for giving me an ad to that I really enjoyed reading. One of the best copy ads I have judged with it's benefit, news, prospect headline, great subheads,justified copy and powerful specific copy points. If you are running ad again I would show product in use with sauasages sizzling on the plate and a Dad (or Mum) smelling the scent of the steak as the succulent juices simmer away. A stronger call to action at end of ad would create some urgency after the great sell copy. |
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Title: Spring Fashion Feature |
| Category: Best marketing or feature idea |
| Newspaper: Wangaratta Chronicle |
| Circulation: Over 7000 |
| Submitted By: Leif Parsons |
| Submitted: 20-09-2011 |
| Judge's Comment: Leif I loved the concept of using real models wearing the items and then listing them below. Using the 'gutter' bleed makes the double page spread even more powerful. Well done! For future issues I would add a call to action line above the address's to get prospects to visit the shops. |
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Title: Free Mower Blades |
| Category: Best mono ad |
| Newspaper: Sale Gippsland Times & Maffra Spectator |
| Circulation: Over 7000 |
| Submitted By: Julian McIvor |
| Submitted: 29-09-2011 |
| Judge's Comment: Striking offer Julian with great illustration to back up. Just needs a few words of copy like "Don't put up with a half mowed lawn because of blunt mower blades, get your new FREE set toay at BrownWigg, book your blunt mower in today and be enjoying a super trimmed lawn this weekend!" |
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