A one-stop service for advertisers
trying to reach Victoria through print.

We offer advertisers direct access to a highly engaged, hard to reach regional audience, who have a strong connection to their local community. Representing 95 regional newspapers across Victoria, SA, NSW, Tasmania and Queensland gives us a publishing footprint that reaches 1.5 million regional consumers each week.

We are committed to creating relevant and engaging local content across print and digital mastheads.

  • Be Seen in Print

    With our comprehensive network of regional newspapers your brand will be distributed directly into the hands of your future customers.

  • Connect with Digital

    Make the most of affordable and targeted digital marketing to reach a broader audience with material that captures their attention.

  • Pinpoint your Audience

    Cut through the clutter of mainstream advertising by utilising a regional network that gets you in front of your target audience in the most direct way possible.

  • I have developed a very strong working relationship with the VCPA over the last decade. Since our business won the Victorian Government Master Media Services contract in 2006 we have worked very closely with the VCPA on Victorian Government communications across regional Victoria. I am very proud of a number of important Victorian Government communications campaigns in which we have partnered with the VCPA.

    Ron Phillips – Group Account Director – Dentsu Mitchell
  • The team at VCPA are experts in their field. Their knowledge of regional press and digital advertising around the country is spot on and this allows them to respond to our briefs accurately and on time. The relationship VCPA have with their member publishers enables them to deliver the best advertising and communication responses for our clients. Our business has been working with VCPA for many years now on behalf of large number of regional based clients and there has never been an issue, be it with position of an advertisement in a paper, colour reproduction, or placement of an MREC on a news site.

    Steve Fagan - Director, Collaborate Communications